Remember WAY back in 2010, when self-publishing e-books was still new to everyone, and some of us were beginning to dabble and experiment? Remember when there were only a few brave, hearty souls out there trying this previously lambasted way to get our books to readers? Remember when it was weird and scary and we didn't know if the traditional publishers we were still working with would sue us for taking this new path? Yeah, that was sooooo three years ago. As we close in on the end of 2013, it seems like everyone is doing it or thinking about doing it. It's become "mainstream," a part of doing business for many authors, and it's no longer the headline-making development it was back in 2010. Or is it?
A month or two ago I read a blog post by an author who was taking the "brave, courageous step" into self-publishing. That made me chuckle. I wanted to post on her blog that there was nothing all that brave or courageous about taking that step—not anymore. Sure, it can be a daring move to turn down a decent contract with a traditional publisher to go totally indie. But it's not really a "brave" move anymore when it's been proven over and over by other authors that it can be a path to success if managed correctly. If thousands of other authors are doing it successfully—and by successfully I mean living off their proceeds—then those who are making the move now are doing so with far more information than many of us had back in 2010 when only a few hardy souls had taken this new path and NO ONE knew how traditional publishers would react to authors who decided to do both. That was truly scary.
At what point does the topic of self-publishing stop being all we talk about as a community? When does it become so much a part of our routine that it stops being "new" or "innovative"? For me, I think it happened sometime this fall when I realized I'm starting to get tired of talking about it. Yes, I said that out loud... I've talked about it a lot and tried to share what I've learned over the last three years. During that time I've self-published 18 books and turned my extremely well-rejected McCarthys of Gansett Island Series into a New York Times bestselling self-published series that has sold well over 1 million ebooks since Maid for Love debuted in 2011. For a long time, I enjoyed sharing what I've learned along the way, but now... I'm getting tired. I'll still talk about it because so many people are interested, and I'm always happy to lend a hand to another author, but... I'm looking forward to the day when self-publishing is as run-of-the-mill as traditional publishing, and it's not that big of a deal anymore.
How long do you think it'll be before we get there?